Take a two-part dive into donor journeys
with Cherian Koshy and DonorPerfect
Personalized Pathways:
Using Psychology to Map Key Donor Journeys
Each of your donors has unique reasons and motivations behind their giving. If you find the common threads between them, you can plot out donor journeys that naturally take your supporters from first learning about your nonprofit to becoming passionate, lifelong advocates.
Join Cherian Koshy, CFRE, to learn more about effective donor journeys, and how you can use key psychological principles to map cohesive journeys that run efficiently and leave plenty of room for personalization.
Date: February 12, 2025 | Time: 2PM Eastern
New, Current, and Lapsed:
Why You Need Different Donor Journeys
The same outreach efforts won’t have the same effect on all donors, since each of your supporters is at a different point along their own donor journey. How can you track and evaluate the success of your fundraising efforts while honoring each donor’s path?
Cherian Koshy, CFRE, and Kelly Ramage, DonorPerfect Learning and Development Manager, will show you how to create specialized maps for donor journeys, including new donor acquisition, donor retention and upgrades, and lapsed donor reactivation. Attendees will learn how to build effective donor journeys and track them using DonorPerfect fundraising software.
Date: March 12, 2025 | Time: 2PM Eastern
Register now for both webinars!
Have a scheduling conflict? You can still register to receive the recordings and learn on your own time.