4 Strategies to Build Multichannel Donor Relationships

Multichannel Donors: Consistently Giving, Fully Engaged

When it comes to your nonprofit, multichannel donors are everywhere. No, really. Everywhere. They give online through your website and emails. They like and share your social media posts. They attend your fundraising events, sign up for volunteer opportunities, and invite their friends to come along, too. That’s why they’re called multichannel donors!

Multichannel donors believe in the work you’re doing, so they follow your organization closely and support you in every way they can. You should want all of your donors to interact with your organization the way multichannel donors do.

4 strategies include:

• Get to know your multichannel donors.
• Craft an engaging digital presence that promotes giving in multiple ways.
• Make giving personal by hosting fun and engaging events.
• Don’t underestimate the power of direct mail.