Donor Journeys

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DonorPerfect Donor Journeys

Build stronger relationships with your donors by creating a clear engagement plan—from their first interaction with your organization to becoming a loyal supporter. We’ll help you implement a donor journey framework in your DonorPerfect system, providing tailored strategies to meet supporters’ needs at each stage: new donor acquisition, donor retention and upgrade, and lapsed donor reactivation.

Implement Donor Journeys for better donor relationships and improved fundraising results

Common nonprofit challenges

  •  Difficulty tracking donor interactions across multiple touchpoints
  • Misalignment between donor insights and fundraising strategies
  • Difficulty measuring donor engagement and assessing the return on investment (ROI) of various tactics
  • Low donor engagement and retention rates

Our tailored solutions

  • Discovery call – A collaborative meeting to define goals and create your donor journeys
  • Framework setup – Pre-configured journeys mapped in your system to track interactions and strengthen donor engagement and retention
  • Hands-on training – Practical sessions to help your team understand and use donor journey data at each stage
  • Insightful reporting – Actionable analytics to track donor engagement, retention rates, lifetime value, and the ROI of your campaigns
  • Ongoing guidance – Continuous coaching for successful implementation and optimization of donor journeys

Fees are based on time guidelines, with additional charges for customizations or extended training sessions.

 

[DonorPerfect] tracks as much or as little information as you want about a donor. It’s a quick way to look up a single donor history or create a report about giving history for a specific group.”

Heather W.

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