The hero image for AFP 2025 featuring the Donor Engagement Models playing cards.

Donor Engagement Models:
A fundraising card game

Choose your game. Deal your cards. Complete your challenges!

PLAY NOW

Shuffle your donor engagement strategy

In fundraising, you’re dealt a new card every day. So, we took the best strategies for building meaningful donor connections and turned them into an interactive game.

Review your cards in our free guide, or start playing below!

Donor Engagement Models for the Digital Age

Suits: Go “all in” on your fundraising goals

The Funnel Engagement Model

Convert supporters

The Pyramid Engagement Model

Increase participation

The Loop Engagement Model

Reduce churn

The Network Engagement Model

Gain new contacts

Games: Play your way to lasting support

Here’s all you have to do:

Choose a game or create your own. Deal a hand of fundraising ideas. Complete each task on your terms!

Pick a card, any card

Draw a card. Complete the task, or plan how you’ll tackle it!

SEE HOW TO PLAY

high/low

Draw two cards. Complete the task on the high card or plan how you’ll tackle it!

See How to play

Solve a scenario

Think of a fundraising challenge, then choose a few cards to solve it!

SEE HOW TO PLAY

Make 21

Make a hand of cards adding up to 21, and map out a game plan for your week!

See How to play

Choose a game!

Get the Donor Engagement Guide

and all 52 cards!