The DonorPerfect client community saw great success on #GivingTuesday this year. Overall giving grew tremendously, and mobile giving stole the spotlight in the evening hours and resulted in last-minute gifts that lifted totals to an all-time high.
HORSHAM, PA ‐ NOVEMBER 30, 2016
DonorPerfect Fundraising Software announced today that the thousands of nonprofit organizations that use DonorPerfect to track, manage, and collect donations on #GivingTuesday processed $18,912,403.67.
This 2016 #GivingTuesday total reflects a staggering 27% growth over 2015’s $14.9 million total.
The average online gift amounted to $158.38, while each cash, check, and over-the-phone donation averaged $395.43. The median gift for both was near $50, meaning half of all gifts were more than $50 and half were less.
Other large gift processors, such as PayPal and Blackbaud are also expected to report increases.
#GivingTuesday is both a national day of giving and a social media phenomenon. On this hashtag holiday, communities rally around causes they care about by giving to their favorite nonprofit organizations and sharing their participation on social media.
Equipped with free #GivingTuesday Get-Set Guides and integrated processing to accommodate online, monthly, mobile, and in-person donations, DonorPerfect clients were encouraged to take advantage of their fundraising systems, helpful content, and the social media buzz that makes #GivingTuesday so successful.
Jon Biedermann, Vice President of Fundraising Products for SofterWare remarked, “We’re so happy to help our clients grow their #GivingTuesday totals year after year by constantly innovating our solutions. Our mobile responsive forms and Donors Cover Cost feature are just a couple of ways we are moving the needle in the nonprofit tech space and driving increased giving.”
“It was fascinating to see mobile use change throughout the day,” Biedermann continued. “You can clearly see mobile usage spike in the morning before work, decrease during the work day, and then dramatically increase to amount to more than 60% of all donations in the evening hours.”
From a grandiose one-time $355,000 gesture of kindness to a thoughtful $.05 pledge of participation, the incredible 27% growth in giving seen by the DonorPerfect client community on #GivingTuesday 2016 proves that the saying, “Every little bit helps” is absolutely true.
Biedermann, who also serves on the Board of Directors of the Giving USA Foundation, concluded, “It’s clear that the generosity of Americans has no political affiliation. Regardless of where we’re heading, it’s exciting to see people unite over a common cause.”
For more information on how DonorPerfect helps thousands of nonprofit organizations raise money to support their meaningful missions, please visit www.donorperfect.com.
About DonorPerfect
DonorPerfect is a complete fundraising and donor management solution. It enables nonprofits to raise more money and cultivate valuable donor relationships by minimizing time-consuming administrative tasks and organizing constituent data easily and effectively to save time and raise more money.
About SofterWare, Inc.
SofterWare, the parent company of DonorPerfect Fundraising Software, has been developing and supporting software that is easy to learn, use, and customize since 1981. For over 30 years, SofterWare has grown exponentially from a small entrepreneurial business to a $40 million+ company with over 10,000 nonprofit, childcare, camp, school, and payment processing clients.
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