Sam Goldenberg

Sam has been serving the nonprofit community since 2001. His writes primarily about fundraising, with a focus on print and digital marketing, donor management, and technology. The communications mediums have changed over the years, and fundraisers have to adapt, but the fundamentals of acquiring new donors, retaining them, and persuading them to give more, have remained constant. Combining his marketing and fundraising experience, Sam’s goal is help fundraising professionals adopt best practices and incrementally improve their results.