Have you heard of the Ben Franklin Effect? In his autobiography, Benjamin Franklin wrote, “He that has once done you a kindness will be more ready to do you another, than he whom you yourself have obliged.” It describes a psychological phenomenon that occurs when a person who has done you a favor actually likes […]
All of your fundraising work is done, and you’ve made it to the end of the year. Congratulations! While you’ve certainly earned a break, don’t forget about one of the most important aspects of fundraising: reporting. Reviewing your numbers will help drive your strategy next year, and you can use your data to share your […]
Charitable giving is often deeply personal, and it’s likely each of your supporters has a unique and special motivation for giving. While it would be nice to be able to handcraft a personalized appeal for each of your donors, it simply isn’t realistic! That doesn’t mean that you need to take a “one size fits […]
It might be too early to start dreaming about twinkly lights, hot cocoa, and warm, fuzzy socks – but it’s definitely not too early to start thinking about your year-end fundraising plan! Among DonorPerfect partners, over a third of all giving happens in the last three months of the year, so it pays to plan […]
For DonorPerfect users, 37% of all giving happens in October, November, and December. The final few months of the year represent a season of giving and generosity, including deadlines for charitable giving tax incentives, creating perfect conditions for nonprofits to raise a lot of funding in a relatively short amount of time. But when just […]
Among DonorPerfect users, an astounding 4.7% of the entire year’s giving happens between December 29 and 31. Calendar year-end is a busy time for everyone, including your supporters, and many donors wait until the last minute to enjoy their annual charitable tax advantages. Luckily, there are ways you can nudge last-minute donors to support your […]
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