Why volunteers are the heartbeat of nonprofit success More than 75 million people volunteer annually, driving meaningful change in our communities. A strong volunteer program isn’t just about filling slots—it’s about building lasting connections that fuel your mission. Volunteers also bring substantial financial and operational value. According to Independent Sector, each volunteer hour is worth […]
A successful donor journey isn’t just about securing a single donation—it’s about fostering long-term relationships. Nonprofits that map out intentional, personalized donor journeys see increased engagement, donor retention, and overall fundraising success. Donor management software plays a crucial role in shaping these journeys by automating processes, tracking engagement, and providing insights that help organizations deliver […]
Nearly 11% of all corporate cash contributions to nonprofits come through matching gift programs, totaling an estimated $2.86 billion annually. Corporate matching gift programs are one of the most effective ways to maximize charitable giving. Through these programs, donors can have their contributions doubled—or even tripled—by corporate giving initiatives. Yet, many donors and nonprofits remain […]
A Step-by-Step Guide to Crafting Effective Donor Journeys A road trip is an excellent way to get to know someone. You travel the same path together, have plenty of time for conversation, and make stops that later become fond memories. Planning a road trip is a lot like plotting a donor journey. Donor journeys are […]
Donor journeys have become a hot topic among nonprofit professionals. Are fundraisers putting their donor prospects in a box with these predetermined giving paths? Are the paths customizable enough to accommodate a wide range of giving preferences? Though these are valid concerns, there’s a reason behind all the buzz. Donor journey fundraising not only improves […]
Co-authored by Cherian Koshy, CFRE, and Christy Smaglio, DonorPerfect With 97% of today’s donors citing impact as their main reason for giving, understanding the donor journey is key to inspiring transformative change. Mapping out your organization’s donor journeys helps you create meaningful experiences that significantly impact your fundraising success and mission fulfillment. By studying the […]
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