Contributed by Erica Waasdorp, President of A Direct Solution When I first started fundraising monthly, now more than 30 years ago, there were only mail and phone appeals. Face-to-face conversations had just started, and some nonprofits were putting their toes in the water with direct response TV. Now, things are quite different. Just about every […]
If there is one fundraising strategy that you commit to this year, make it a monthly donation program. There is no easier way to retain existing donors, gain sustainable revenue, and upgrade annual giving amounts. Why? Slow and steady wins the race. Instead of building budget projections that depend on guesses about one-time giving, nonprofits […]
When entering the final stretch of the year, nonprofits are presented with an incredible opportunity! Did you know that 10% of annual giving occurs in the final three days of December? Supporters are eager to take advantage of tax deductions and make a lasting impact. In the midst of the holiday hustle and bustle, donors […]
Cracking open a fresh calendar is such a good feeling – nothing but clean space and possibilities for a bright future! Spending an hour or two on mindful planning now can set you up for success in the year to come. Here are five tips to create a roadmap for a successful year of fundraising: […]
Whether you are a Swiftie who dressed up for the Eras Tour, you’re a reader of Time Magazine, or you live on planet Earth, you know that Taylor Swift has been making impactful waves in 2023 through philanthropic efforts. Not only does her generosity affect the nonprofit world, she also gives fundraisers important lessons through […]
Navigating the year-end giving surge is a thrilling challenge, not only for fundraising professionals, but also donors choosing how to make their tax-deductible contributions. DonorPerfect clients report seeing 4.7% of the entire year’s contributions flow in between December 29 and 31, so it makes sense to share your year-end appeals up until the very last […]
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