Year-end giving campaigns hold a special place in the hearts of nonprofits and donors alike. At their core, these campaigns are intimately tied to the holiday season, evoking feelings of generosity, gratitude, and goodwill. Positioned as the unofficial kickoff to the year-end giving season, Giving Tuesday falls on the Tuesday following Thanksgiving in the United […]
Starting a new job, especially your first job in the nonprofit sphere, can often feel like you’re learning a new language on top of the new skills, new processes, new technologies, and new donor relationships you’ll need to learn to thrive. There’s a ton of information coming at you from all directions, and if you […]
When it’s time to plan for the future, what happens if your nonprofit’s data doesn’t make sense? The task of reconciling fundraising and accounting data in two separate places can produce numbers that don’t quite add up. When there are discrepancies between the two most crucial aspects of nonprofit financial management, it leaves fundraisers confused, […]
Enhance year-end fundraising with five key strategies: powerful storytelling, donor insights, asynchronous personalization, matching opportunities, and a holistic donor experience. Boost engagement and impact.
Artificial Intelligence (AI) can’t replace the job of a fundraiser, but it allows them to welcome a world of possibilities. Let’s discuss how nonprofit professionals can leverage AI, and specifically, how these tools can help fundraising teams execute a successful Giving Tuesday campaign. As a nonprofit professional empowered with AI, you step into the role […]
Understanding your donors’ unique needs and preferences is essential to building lasting relationships. Donor segmentation based on common demographics, such as previous donation amount, income level, and geographic location, is a powerful method to achieve this goal. One of the most valuable approaches is segmenting donors by generation. Each generation brings different experiences, values, and […]
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