How Much Do Donor Demographics Matter? Nonprofit organizations are businesses that rely on revenue just the same as all businesses do. While they differ from for-profit organizations in fundamental ways, there are some unmistakable similarities as well. One of these is the necessity of attracting people to your organization, whether they are consumers or donors. […]
Fundraisers: if you love a book where you’re the hero of the story, Tuesday Mooney Talks to Ghosts is a delightful mystery that stars a prospect researcher for a nonprofit hospital system. She has a knack for discovering personal (and often private) details about people she’s never met and credits her experience researching donors so […]
When I was a fundraiser, there would be times when coworkers, board members, donors, or just about anyone who had an idea would come to my office to talk about how we should be doing the cool, new thing. Maybe it was an “event in a box” instead of our usual gala, or maybe it […]
When I was a fundraiser for an academic medical center, some of our care providers worked with the development office to help us find good prospects for major gifts. What our team wanted were people who explicitly indicated – unprompted – to their physicians that they were interested in giving. We wanted to work with […]
Knowing how donors prefer to give has always been essential for fundraisers to understand, but the number of ways in which a donor can give has never been so vast. From online forms to mobile text messages to QR codes, there are countless avenues for a donor to contribute, and navigating this can be difficult. […]
There are plenty of reasons why nonprofit organizations approach major donors with caution – specifically high net worth individuals (HNWI), or even billionaires like Bill Gates. While it is true that spending time and energy on these monumental gifts can give pause to newer and smaller nonprofits, it isn’t as scary as fundraisers once thought. […]
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