Written for DonorPerfect by Megan Allison, Content Marketing Specialist at Qgiv. A new year means new opportunities for nonprofits. The nonprofit world has been changing drastically over the last few years, and it can be hard to keep track of it all. These fundraising event trends can help your organization plan your campaigns for the […]
Establishing a community of loyal donors can offer nonprofits security and stability, allowing for longer-term budgeting and strategic planning. What motivates some donors to stick around, and why do others stop supporting your mission after a gift or two? By connecting with lapsed donors – or donors who haven’t given in a while – you […]
Last year, you and your team worked tirelessly to meet your fundraising and donor acquisition goals. As the year passes, you slowly see the progress you made trickle away as each new donor you acquired fails to respond to this years’ appeals. Fundraising can seem like a frustrating and insurmountable game when facing a high […]
Personalization has long been a trend in marketing and fundraising. We receive emails addressed to us by name; we receive targeted ads based on our online activity; and we expect to see content relevant to our interests and behavior. Your donors get this special treatment everywhere else, so they expect it from your organization, too. […]
How Much Do Donor Demographics Matter? Nonprofit organizations are businesses that rely on revenue just the same as all businesses do. While they differ from for-profit organizations in fundamental ways, there are some unmistakable similarities as well. One of these is the necessity of attracting people to your organization, whether they are consumers or donors. […]
Fundraisers: if you love a book where you’re the hero of the story, Tuesday Mooney Talks to Ghosts is a delightful mystery that stars a prospect researcher for a nonprofit hospital system. She has a knack for discovering personal (and often private) details about people she’s never met and credits her experience researching donors so […]
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