We know that many fundraisers are one-person bands, or only have a few hands on deck to write Giving Tuesday communications. But the beauty of Giving Tuesday – besides worldwide generosity – is that you get to choose what your participation looks like. You know your nonprofit’s workflow better than anyone, so feel free to […]
We frequently get questions from DonorPerfect clients about multichannel fundraising and Giving Tuesday, respectively. Fortunately for fundraisers, these two strategies actually go hand-in-hand! To attract, cultivate, and steward donors in just 24 hours on Giving Tuesday, you may need to communicate through multiple channels, which requires creativity. Starting from scratch is hard, so we’ve gathered […]
With the cost of direct mail production on the rise, many nonprofits are turning to email marketing as a cost-effective alternative. This is especially true on Giving Tuesday – a time-sensitive, online giving event – as it can be difficult to guarantee timeliness through the Postal Service. Emails and social media posts keep nonprofits engaged […]
Setting a goal for GivingTuesday starts with assessing your reasons for participating. Besides donations, think about what you hope to gain from your GivingTuesday efforts. For many organizations, the answer is new donors. What better way to draw in new supporters than a worldwide, community-based appeal with recognizable nonprofit branding? Last year, 35 million people […]
Giving Tuesday is the time for your organization to shine online. It’s a worldwide generosity movement that gains traction way beyond your immediate community – millions of people come together through social media, crowdfunding, and more to make a global impact. It even has its own hashtag to easily expand your reach. That’s why a […]
Giving Tuesday is the best testing ground out there for your donor acquisition and recapture strategies. Opportunity lies in your smaller, more inactive donors, as they account for 80% of all donors giving at year-end. Infrequent gifts are often fueled by emotion and urgent need. What’s most important is how new donors will feel about […]
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