Submitted by Sabrina Walker Hernandez Donor love is the key to repeat gifts. 65% of first-time donors don’t make a second gift. That’s what Penelope Burk’s donor-centered research tells us. Most studies agree that it costs nonprofits about 10 times more to bring in a new donor than to keep an existing donor. For each […]
In these turbulent times, fundraisers have done so much adapting to the “new normal” that it’s no longer new. Donors have, too. By now, nonprofit organizations across all sectors are no stranger to overcoming adversity in its many forms. Some have been on the front lines of the pandemic and social movements, some have seen […]
The DonorPerfect team is pleased to announce the promotion of Lauren Sheehan, formerly Vice President of Customer Care, to President of SofterWare. Lauren’s voice of leadership for our clients is what makes her the ideal candidate to champion your growth. As our co-founder, Nathan Relles, retires and passes on the responsibilities of President to Lauren, […]
Contributed by Pamela Grow “Life turns on a dime. Sometimes towards us, but more often it spins away, flirting and flashing as it goes: so long, honey, it was good while it lasted, wasn’t it?” ― Stephen King In 2020, a tsunami in the form of a global pandemic hit us all. Far too many […]
“While Giving Tuesday is typically the highest day of the year in the number of transactions processed, New Year’s Eve is always the highest dollar-volume fundraising day of the year – or as we’ve nicknamed it – our Super Bowl.” – Tom Gimpel, DonorPerfect Vice President of Product Development & Delivery Why is New Year’s […]
Fundraising is in the middle of a paradigm shift. For a long time, fundraisers have relied on donor-centric strategies that focus on their organization’s interpersonal relationship with a donor and speak to the personal reasons a donor gives. With new generations of donors springing to action in recent years, they bring with them a new […]
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