Data shows that inviting donors to celebrate your cause through an ongoing commitment increases your overall retention rate, and in turn, your annual revenue. In fact, nonprofits who create their program through DonorPerfect have an average monthly donor retention rate of 90%. That’s because monthly donors give more money more often. While only 3 out […]
Just like in your personal relationships, it’s best practice to give as much as you take from your donors and listen as much as you talk. Good communication is essential to fundraising success. Automation tools can effectively minimize your time spent on manual tasks to make time for meaningful engagements. However, system efficiency won’t mean […]
Year after year, nonprofits lose an average of 55% of their donors. Why? A study conducted by fundraising researcher, Penelope Burk revealed that 53% of donors cite issues around nonprofits’ communication efforts. What’s happening? Our heavy dependence on technology in 2020 helped us all to realize what’s been true all along: that people desire human […]
DonorPerfect is a proud partner of the Association of Fundraising Professionals IDEA program. This sector-wide initiative advocates for cultural advancement opportunities and creating paths to inclusion, diversity, equity, and access in the fundraising profession. A collaboration of nine organizations released a recent study focusing on IDEA issues in the fundraising profession, based on survey responses […]
As many donors become increasingly beholden to causes over individual organizations, nonprofits can no longer lean on catchall approaches to engagement. In an ever-personalized world, donors want more than the momentary fuzzy feeling of making a donation. They want a personal relationship with the people in your community and with the progress they make possible […]
Nonprofit communications managers wear many hats a day. While each hat is an essential part of keeping the organization thriving, only so much can be accomplished without a specific workflow in place. Effective email management saves time spent on daily tasks to improve the success of your communications. Successful email marketing also engages your entire […]
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