With the close of 2020 fast approaching, end-of-year appeal planning is in full swing. This is a critical fundraising period for many organizations as donors contribute 34% of all giving at the end of the year. One of the most readily available appeal tools is also one of the most cost-effective, email marketing. Sending email […]
If there is one fundraising strategy that you commit to this year, make it to set up and grow your monthly giving program. There is no better way to retain your existing donors, gain sustainable revenue, increase your donor lifetime value, and upgrade annual giving amounts. Let’s explore how to measure your monthly giving program’s […]
It goes without saying that the year 2020 is not what any of us expected. Though the COVID-19 pandemic flipped our world upside down, many individuals rose to the occasion to give on GivingTuesdayNow to help nonprofit organizations across the globe help those most impacted by the virus. But now the question remains: what will […]
It’s been a long year for nonprofit organizations. If you’re wondering, “Should my nonprofit participate in Giving Tuesday?” you’re not alone. Weary nonprofit leaders are taking a long look at whether this might be the year they skip Giving Tuesday. Hang in there if this is you! There are ways to overcome the pitfalls of […]
Sometimes, it’s easier for donors to donate a small amount every month rather than give a large, one-time gift. DonorPerfect’s data shows that these committed and enthusiastic supporters make a substantial dent in overall giving. Why? Because monthly donors provide your nonprofit with a reliable revenue source through small monthly donations that add up to […]
Nonprofit crowdfunding and advocacy go hand-in-hand. That’s because many people who care about your cause will readily engage with your nonprofit when you address hot topics they’re talking about online and at the dinner table. We interviewed Robby Bardwell, Donor Stewardship Coordinator of YWCA of Evanston/North Shore to learn how his nonprofit turns these passionate […]
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