In 2019, email fundraising response rates increased by 1%. M+R Benchmarks has never reported a year-over-year increase for this metric. This is great news for nonprofit organizations that are increasingly reliant on virtual fundraising tactics. Email’s impact as a fundraising tool is growing. If your email game is not where it needs to be, check […]
In recent months, many organizations have been working to establish and share ways to contribute to racial justice. These actions include creating equity within their workplace, identifying and dismantling White-dominant values, and amplifying the voices of Black people and people of color. To understand how nonprofits can champion racial justice as part of their organizational […]
The monthly giving program has long been hailed as a magic bullet for nonprofit organizations seeking to build a steady revenue stream for their mission. In a post-COVID world, this need along with the necessity of focusing on donor retention is more apparent than ever. Fortunately, monthly giving programs are proven to produce generous donors […]
Recently, a panel of nonprofits joined our Associate Product Manager, Josh Cobert, in a live webinar to discuss how they launched and ran their highly successful crowdfunding campaigns. The webinar attendees had TONS of questions for our panelists, which we’ve consolidated and summarized below. Thank You to Our Webinar Panel We want to thank Sharon […]
Raising funds for your cause takes constant dedication and focus, and nothing helps you gain focus better than setting a game plan. Creating measurable goals with actionable items is vital to a fundraising strategy, and just as important is checking in to see how you’re doing. With the year half way over, this is the […]
If you’re in fundraising development, you might not have “marketing” in your title, but your goals are largely the same as any for-profit marketing team: find people who would want to support your organization, and then persuade them to act. We’ll walk you through how the marketing team at DonorPerfect plans a typical campaign so […]
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