How Can Nonprofits Engage Millennials Marketing to millennials has become a standard want for many brands and organizations today and for good reason. This generation now has trumped Baby Boomers as the largest demographic in the United States at approximately 75.4 million people, as of 2015. The millennial generation is also the largest generation in […]
Are Your Major Donors Your Partners? A Board member once asked me if I considered our major gifts donors to be “donors” or “partners.” I answered by saying they are both. Every nonprofit has donors, but the really successful ones expand their relationship with their constituents, especially their major donors, beyond the financial plane and […]
This article was written by fundraising consultant Amy Eisenstein and originally published on amyeisenstein.com. Mostly I hear organizations say they set their fundraising goal based on the “need” or the hole in their budgets. This, of course, has nothing to do with their ability to raise money. Let me say that again… the hole or […]
This article was written by fundraising consultant Amy Eisenstein and originally published on www.amyeisenstein.com. Let’s not sugarcoat it… measuring impact can be hard. The issues we tackle in the nonprofit sector are challenging. How Do You Know if You’re Making a Difference? It’s difficult to measure a reduction in homelessness, an increase in literacy, or […]
Your nonprofit has toyed with the idea of starting a capital campaign for a while now, and you’ve finally decided to take the leap—congratulations!However, after considering the long road of planning, teamwork, and execution ahead, you may be wondering (and rightfully so) if this ambitious endeavor will ultimately deliver in the end. That’s why many […]
Taking donations once meant you had to meet someone face-to-face or wait for Good Samaritans to mail in their contribution. Luckily, technology has made the entire donation process much simpler, and now organizations can accept contributions online. Easy, right? Even better, you don’t have to stop at easy, because integrated online donation forms can make […]
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