In 2015, Americans donated more money to charities, $373 billion to be exact, more than ever before in history. More and more, people are realizing that traditional programs aren’t enough to solve all societal ills. Of course, the number of donations an organization receives depends largely on its annual appeal letter. If these appeal letters […]
This post was contributed by Robin Cabral, “Hire a CFRE!” Learn more at www.developmentconsultingsolutions.com. Spring and fall is the season of gala events or so it seems. And, rightly so, the weather is just beautiful these times of year. I am often asked by organizations that are holding galas or other fundraising events, what is the […]
How Can Nonprofits Engage Millennials Marketing to millennials has become a standard want for many brands and organizations today and for good reason. This generation now has trumped Baby Boomers as the largest demographic in the United States at approximately 75.4 million people, as of 2015. The millennial generation is also the largest generation in […]
Are Your Major Donors Your Partners? A Board member once asked me if I considered our major gifts donors to be “donors” or “partners.” I answered by saying they are both. Every nonprofit has donors, but the really successful ones expand their relationship with their constituents, especially their major donors, beyond the financial plane and […]
This article was written by fundraising consultant Amy Eisenstein and originally published on amyeisenstein.com. Mostly I hear organizations say they set their fundraising goal based on the “need” or the hole in their budgets. This, of course, has nothing to do with their ability to raise money. Let me say that again… the hole or […]
This article was written by fundraising consultant Amy Eisenstein and originally published on www.amyeisenstein.com. Let’s not sugarcoat it… measuring impact can be hard. The issues we tackle in the nonprofit sector are challenging. How Do You Know if You’re Making a Difference? It’s difficult to measure a reduction in homelessness, an increase in literacy, or […]
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