Do you wonder how your fundraising letters actually perform? In today’s digital age, direct mail campaigns remain a powerful tool for nonprofits to connect with donors and drive contributions, especially during critical periods like year-end fundraising. Let’s dive into the world of direct mail campaign tracking and discover how it can revolutionize your fundraising efforts. […]
How Your Nonprofit Can Turn Anger Into Action Online giving has revolutionized how we react to current events, like humanitarian crises, natural disasters, disease outbreaks, and political decisions. Mobilizing your fundraising efforts in response to the news can be a highly effective way to raise money to help those affected, whether your appeal is in […]
Boost Fundraising and Donor Engagement Picture this: A beautifully designed envelope arrives in your supporter’s mailbox. Inside, a personalized letter shares a compelling story of impact, complete with vibrant images and a clear call to action. In an age of overflowing email inboxes and fleeting social media posts, this tangible piece of communication stands out, […]
The power of personal connection remains undiminished in fundraising. For nonprofits, direct mail campaigns continue to be a cornerstone of donor engagement, ranking second among supporters’ preferred communication methods. When managed effectively, direct mail campaigns can foster donor engagement and drive contributions. Let’s explore how to create impactful direct mail campaigns that amplify your fundraising […]
Do you ever feel like you’re shouting into the void when sending out fundraising emails? You’re not alone! Many nonprofit fundraisers struggle to gauge the effectiveness of their email campaigns. The good news is that there are reliable indicators to help you measure success. Two powerful metrics can help you navigate the murky waters of […]
Tribute donations offer a meaningful way to honor loved ones—family members, friends, coworkers, or even pets—while supporting a nonprofit’s mission. Whether given in memory, to celebrate milestones, or as a unique holiday gift, these contributions help organizations forge connections with both new and returning donors. With one-third of donors making tribute gifts each year, tributes […]
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