Establishing a community of loyal donors can offer nonprofits security and stability, allowing for longer-term budgeting and strategic planning. What motivates some donors to stick around, and why do others stop supporting your mission after a gift or two? By connecting with lapsed donors – or donors who haven’t given in a while – you […]
Personalization has long been a trend in marketing and fundraising. We receive emails addressed to us by name; we receive targeted ads based on our online activity; and we expect to see content relevant to our interests and behavior. Your donors get this special treatment everywhere else, so they expect it from your organization, too. […]
Fundraisers: if you love a book where you’re the hero of the story, Tuesday Mooney Talks to Ghosts is a delightful mystery that stars a prospect researcher for a nonprofit hospital system. She has a knack for discovering personal (and often private) details about people she’s never met and credits her experience researching donors so […]
When I was a fundraiser for an academic medical center, some of our care providers worked with the development office to help us find good prospects for major gifts. What our team wanted were people who explicitly indicated – unprompted – to their physicians that they were interested in giving. We wanted to work with […]
There are plenty of reasons why nonprofit organizations approach major donors with caution – specifically high net worth individuals (HNWI), or even billionaires like Bill Gates. While it is true that spending time and energy on these monumental gifts can give pause to newer and smaller nonprofits, it isn’t as scary as fundraisers once thought. […]
We all know a good story when we hear one. Many of us even have that one that transports us. Maybe a certain series takes you back to your childhood bedroom reading with a flashlight. Or a novel takes you to a friend’s cozy living room for a book club discussion. So that begs the […]
Follow us on social!