Nonprofit CRMs are an excellent tool to manage donor data, and often, a CRM’s highly customizable nature makes it easy to collect and store all the information you could possibly need. This abundance of information IS an advantage, but it can also feel overwhelming when it comes to dredging through donor file after donor file […]
When new and returning donors hear about an upcoming fundraising effort, what are the messages that matter most to them, and how do you reinforce them? While no two campaigns (or even donors) are identical, there are some critical components to your goal-based fundraising that, when messaged to your audience, can make a significant difference. […]
An estimated 15% of the world’s population lives with a disability, and your nonprofit’s donation form can be viewed from anywhere in the world. Accessibility compliance means doing the right thing for your donors, volunteers, and nonprofit website visitors. This integrity brings you closer to those you serve, avoids legal action for your organization, and […]
Put yourself in your donors’ shoes for a second, and think of a recent purchase or donation you made on your mobile phone, tablet, or laptop. Did you have to enter your card information manually? Did it take you longer than a minute to check out? Did you abandon your purchase altogether? What held you […]
Have you heard of the Ben Franklin Effect? In his autobiography, Benjamin Franklin wrote, “He that has once done you a kindness will be more ready to do you another, than he whom you yourself have obliged.” It describes a psychological phenomenon that occurs when a person who has done you a favor actually likes […]
All of your fundraising work is done, and you’ve made it to the end of the year. Congratulations! While you’ve certainly earned a break, don’t forget about one of the most important aspects of fundraising: reporting. Reviewing your numbers will help drive your strategy next year, and you can use your data to share your […]
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