After 10 years and roughly $500 million raised, AmazonSmile is calling it quits. Amazon has announced that on February 20, 2023, it will discontinue its e-retail service that donates a small portion of proceeds to charity. While some fundraisers may be sad to see it go, many will go looking for a new “shop for […]
Do Mail Merge Fundraising Appeals Still Work? Whether you’re writing an email or an appeal letter, mail merges offer the chance to make a large communication feel like it was intended specifically for each individual reader. While mail merges may feel like old news, they’re still an effective way to add personal touches to large […]
At first blush, donor communications (mailings, emails, etc.) may seem like a rather simple process, but there is quite a bit of thought involved for them to be effective. One of the most essential components of any mailing is the greeting, and this can be fraught with complications. Accordingly, a crucial function of an effective […]
Cracking open a fresh calendar is such a good feeling – nothing but clean space and possibilities for a bright future! Spending an hour or two on mindful planning now can set you up for success in the year to come. Here are five tips to create a roadmap for a successful year of fundraising: […]
Nonprofit CRMs are an excellent tool to manage donor data, and often, a CRM’s highly customizable nature makes it easy to collect and store all the information you could possibly need. This abundance of information IS an advantage, but it can also feel overwhelming when it comes to dredging through donor file after donor file […]
When new and returning donors hear about an upcoming fundraising effort, what are the messages that matter most to them, and how do you reinforce them? While no two campaigns (or even donors) are identical, there are some critical components to your goal-based fundraising that, when messaged to your audience, can make a significant difference. […]
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