Charitable giving is often deeply personal, and it’s likely each of your supporters has a unique and special motivation for giving. While it would be nice to be able to handcraft a personalized appeal for each of your donors, it simply isn’t realistic! That doesn’t mean that you need to take a “one size fits […]
It might be too early to start dreaming about twinkly lights, hot cocoa, and warm, fuzzy socks – but it’s definitely not too early to start thinking about your year-end fundraising plan! Among DonorPerfect partners, over a third of all giving happens in the last three months of the year, so it pays to plan […]
At DonorPerfect, we believe that luck comes to the well-prepared. When your database is prepped and ready for the busiest fundraising season of the year, you’ll be able to spend your time creating dynamite appeals and effective stewardship touches instead of worrying about whether you have the right addresses for your donors. Not sure about […]
We know that many fundraisers are one-person bands, or only have a few hands on deck to write Giving Tuesday communications. But the beauty of Giving Tuesday – besides worldwide generosity – is that you get to choose what your participation looks like. You know your nonprofit’s workflow better than anyone, so feel free to […]
We frequently get questions from DonorPerfect clients about multichannel fundraising and Giving Tuesday, respectively. Fortunately for fundraisers, these two strategies actually go hand-in-hand! To attract, cultivate, and steward donors in just 24 hours on Giving Tuesday, you may need to communicate through multiple channels, which requires creativity. Starting from scratch is hard, so we’ve gathered […]
With the cost of direct mail production on the rise, many nonprofits are turning to email marketing as a cost-effective alternative. This is especially true on Giving Tuesday – a time-sensitive, online giving event – as it can be difficult to guarantee timeliness through the Postal Service. Emails and social media posts keep nonprofits engaged […]
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