Setting a goal for GivingTuesday starts with assessing your reasons for participating. Besides donations, think about what you hope to gain from your GivingTuesday efforts. For many organizations, the answer is new donors. What better way to draw in new supporters than a worldwide, community-based appeal with recognizable nonprofit branding? Last year, 35 million people […]
Giving Tuesday is the best testing ground out there for your donor acquisition and recapture strategies. Opportunity lies in your smaller, more inactive donors, as they account for 80% of all donors giving at year-end. Infrequent gifts are often fueled by emotion and urgent need. What’s most important is how new donors will feel about […]
The DonorPerfect team has launched DP Address Updater, a new feature that performs nightly automatic updates for donors and other constituents in the United States, with data updates including addresses, deceased notifications, and publicly available demographic information. DP Address Updater, powered by TrueGivers, will help DonorPerfect users see better fundraising results for direct mail campaigns […]
We are thrilled to announce that SofterWare has been named a Top Workplace by the Philadelphia Inquirer. SofterWare creates and supports products for nonprofits, including DonorPerfect, ReadySetAuction, and SafeSave Payment Services, to reduce work for our clients by being delightfully easy to use, reliable, and affordable. While we have been awarded Top Workplace recognition eight […]
We handpicked industry experts to lead virtual sessions on nonprofit storytelling techniques that promote fundraising growth and success. Even though the conference is over, there’s enough value in these sessions to influence your campaigns for years to come, and we want to share as much of our speakers’ knowledge as possible. Here are highlights from […]
Running a nonprofit is challenging work. Focusing on your mission should be your primary focus, however, fundraising is critical to meeting your nonprofit’s needs. That’s why we, at DonorPerfect, like to do what we can to alleviate some struggles you face in the dual role of advocate and fundraiser. We’ve created email series templates with […]
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