Pro tips from design expert Abby Guido The DonorPerfect team asked Abby Guido, design expert and educator at Temple University, for advice and free resources nonprofits can use to dial in brand strategy and boost visibility. Strategic branding is critical for your nonprofit to build trust among your supporters and get the word out about […]
Who knows a community and its needs better than a small, grassroots nonprofit? For small and growing nonprofits, in particular, your constituents are so much more than just data points – they’re your neighbors, your friends, business partners, and more. While your visible footprint may not be as large as national organizations, your direct connection […]
By Mallory Erickson Nonprofit organizations across the world are struggling with donor retention, with the average retention rate hovering around 45%. Of course, donor retention benchmarks vary depending on many factors, including the type of nonprofit. Retaining donors is essential to the longevity of any nonprofit organization because those returning funders represent stability. Contributors who […]
Despite a steady incline in Diversity, Equity, & Inclusion work in the nonprofit sector, experts say most still aren’t doing enough to ensure events are inclusive and accessible to everyone. To be inclusive of all your donors, your event goals should directly align with your goals as an organization, including DEI. Let’s get into the […]
Only 1 percent of all grantmaking is executed for the peace and security sector of philanthropy. As nonprofits across the world work together to navigate the current humanitarian crisis in Ukraine, Alexandra Toma, a leader in peace and security funding, says philanthropy “must increase its investment in peace and security broadly, and diversify who receives […]
Successful email marketing engages your entire community by activating new supporters, advocating for your cause, and thanking donors for their generosity – and it all starts with your donor engagement tools. With the help of your nonprofit CRM, sending “expert level” email engagements is much easier than you might think. Let’s get into the core […]
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