Year after year, nonprofits lose an average of 55% of their donors. Why? A study conducted by fundraising researcher, Penelope Burk revealed that 53% of donors cite issues around nonprofits’ communication efforts. What’s happening? Our heavy dependence on technology in 2020 helped us all to realize what’s been true all along: that people desire human […]
DonorPerfect is a proud partner of the Association of Fundraising Professionals IDEA program. This sector-wide initiative advocates for cultural advancement opportunities and creating paths to inclusion, diversity, equity, and access in the fundraising profession. A collaboration of nine organizations released a recent study focusing on IDEA issues in the fundraising profession, based on survey responses […]
As many donors become increasingly beholden to causes over individual organizations, nonprofits can no longer lean on catchall approaches to engagement. In an ever-personalized world, donors want more than the momentary fuzzy feeling of making a donation. They want a personal relationship with the people in your community and with the progress they make possible […]
Nonprofit communications managers wear many hats a day. While each hat is an essential part of keeping the organization thriving, only so much can be accomplished without a specific workflow in place. Effective email management saves time spent on daily tasks to improve the success of your communications. Successful email marketing also engages your entire […]
Although the experts say that a key to fundraising success is consistency, nonprofit professionals are all too familiar with the staffing challenges that make aligning around just one goal feel next to impossible. However, it pays to be on the same page – literally – and having a central hub like an organizational dashboard can […]
Today’s online fundraising blueprint was laid out long before the Coronavirus pandemic changed our lives. In fact, online giving has consistently grown across all industries over the past several years. However, there’s no doubt that the events of 2020 have shifted the focus of the digital donor community. Let’s take a closer look at the […]
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