As many donors become increasingly beholden to causes over individual organizations, nonprofits can no longer lean on catchall approaches to engagement. In an ever-personalized world, donors want more than the momentary fuzzy feeling of making a donation. They want a personal relationship with the people in your community and with the progress they make possible […]
Nonprofit communications managers wear many hats a day. While each hat is an essential part of keeping the organization thriving, only so much can be accomplished without a specific workflow in place. Effective email management saves time spent on daily tasks to improve the success of your communications. Successful email marketing also engages your entire […]
Although the experts say that a key to fundraising success is consistency, nonprofit professionals are all too familiar with the staffing challenges that make aligning around just one goal feel next to impossible. However, it pays to be on the same page – literally – and having a central hub like an organizational dashboard can […]
Today’s online fundraising blueprint was laid out long before the Coronavirus pandemic changed our lives. In fact, online giving has consistently grown across all industries over the past several years. However, there’s no doubt that the events of 2020 have shifted the focus of the digital donor community. Let’s take a closer look at the […]
This article is contributed by Robin L. Cabral, MA, CFRE and founder of Development Consulting Services. Before you dive headfirst into your next capital campaign, there are some basics to consider. You can’t just flop something together and hope for the best. Capital campaigns are the science behind fund development. They take strategic thinking and […]
This article is contributed by Robin L. Cabral, MA, CFRE and founder of Development Consulting Services.While it may come as a surprise in today’s digital world, direct mail campaigns bring in strong returns again and again. In fact, it’s fair to say that direct mail is the workhorse that drives nonprofit fundraising revenue. Direct mail […]
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