Last night, new version of WebLink was released that will give you quick insight and provide important metrics to measure how well your donation forms are performing, beyond just the hard data of total dollars donated. From within WebLink, you can easily see how often a specific form was viewed and completed. You can also […]
It’s easy. Click a few buttons and set up a fundraising page to solicit friends and family to give to a cause. There are dozens of different companies that offer this type of peer-to-peer fundraising tool, and in many ways the products seem pretty similar — but there are actually some very significant differences that […]
Happy New Year! I hope that you did fantastically and exceeded your year-end goals. Now it’s back to reality. You’ve processed all of your donations for the previous year. You’re current with your thank you letters. That should suffice, right? Then a monthly donor calls and wants a tax-receipt for all of her donations for […]
The year-end fundraising season is a time when nonprofits earn the majority of their donations. Because so many people are giving during this time, it can be easy to get lost in a sea of new and recurring donors. Why is Fundraising Strategy Important? Without a proper strategy, you’re losing out on the opportunity to […]
Congratulations! Break out the champagne. Today’s #GivingTuesday looks to be your best ever! Make those new donors feel engaged with an email welcome series. We’ll show you how to keep them coming back! New financial commitments to your organization are extremely rare and precious. Yet, all too often, these new donors never return to make […]
Nathan Relles, SofterWare President Who knew that more than 30 years after co-founding SofterWare with his friend and business partner, Doug Schoenberg, Nathan Relles would be recognized by his peers as an “emerging icon”? Nathan, who serves as President and Chief Innovation Officer of the Horsham, PA company, which designs user-friendly fundraising and childcare management […]
Follow us on social!