The Secret to Retaining New Donors: Nurture Them Like New Employees
Attracting new donors is vital for nonprofit growth. However, the journey doesn’t end with finding them – it’s equally crucial to nurture these relationships long-term.According to a study by the Association of Fundraising Professionals, acquiring a new donor can cost up to five times more than retaining one. Just as nonprofits invest in thorough onboarding […]
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