DonorPerfect’s fundraising experts and nonprofit partners regularly provide free resources, templates, tools and other great fundraising ideas and strategies that help grow the charitable sector and improve fundraising results.
Personalization has long been a trend in marketing and fundraising. We receive emails addressed to us by name; we receive targeted ads based on our online activity; and we expect to see content relevant to our interests and behavior. Your donors get this special treatment everywhere else, so they expect it from your organization, too. […]
How Much Do Donor Demographics Matter? Nonprofit organizations are businesses that rely on revenue just the same as all businesses do. While they differ from for-profit organizations in fundamental ways, there are some unmistakable similarities as well. One of these is the necessity of attracting people to your organization, whether they are consumers or donors. […]
Fundraisers: if you love a book where you’re the hero of the story, Tuesday Mooney Talks to Ghosts is a delightful mystery that stars a prospect researcher for a nonprofit hospital system. She has a knack for discovering personal (and often private) details about people she’s never met and credits her experience researching donors so […]
When I was a fundraiser for an academic medical center, some of our care providers worked with the development office to help us find good prospects for major gifts. What our team wanted were people who explicitly indicated – unprompted – to their physicians that they were interested in giving. We wanted to work with […]
Knowing how donors prefer to give has always been essential for fundraisers to understand, but the number of ways in which a donor can give has never been so vast. From online forms to mobile text messages to QR codes, there are countless avenues for a donor to contribute, and navigating this can be difficult. […]
We all know a good story when we hear one. Many of us even have that one that transports us. Maybe a certain series takes you back to your childhood bedroom reading with a flashlight. Or a novel takes you to a friend’s cozy living room for a book club discussion. So that begs the […]
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