DonorPerfect’s fundraising experts and nonprofit partners regularly provide free resources, templates, tools and other great fundraising ideas and strategies that help grow the charitable sector and improve fundraising results.
We frequently get questions from DonorPerfect clients about multichannel fundraising and Giving Tuesday, respectively. Fortunately for fundraisers, these two strategies actually go hand-in-hand! To attract, cultivate, and steward donors in just 24 hours on Giving Tuesday, you may need to communicate through multiple channels, which requires creativity. Starting from scratch is hard, so we’ve gathered […]
With the cost of direct mail production on the rise, many nonprofits are turning to email marketing as a cost-effective alternative. This is especially true on Giving Tuesday – a time-sensitive, online giving event – as it can be difficult to guarantee timeliness through the Postal Service. Emails and social media posts keep nonprofits engaged […]
Giving Tuesday is the time for your organization to shine online. It’s a worldwide generosity movement that gains traction way beyond your immediate community – millions of people come together through social media, crowdfunding, and more to make a global impact. It even has its own hashtag to easily expand your reach. That’s why a […]
Giving Tuesday is the best testing ground out there for your donor acquisition and recapture strategies. Opportunity lies in your smaller, more inactive donors, as they account for 80% of all donors giving at year-end. Infrequent gifts are often fueled by emotion and urgent need. What’s most important is how new donors will feel about […]
Who knows a community and its needs better than a small, grassroots nonprofit? For small and growing nonprofits, in particular, your constituents are so much more than just data points – they’re your neighbors, your friends, business partners, and more. While your visible footprint may not be as large as national organizations, your direct connection […]
By Mallory Erickson Nonprofit organizations across the world are struggling with donor retention, with the average retention rate hovering around 45%. Of course, donor retention benchmarks vary depending on many factors, including the type of nonprofit. Retaining donors is essential to the longevity of any nonprofit organization because those returning funders represent stability. Contributors who […]
Follow us on social!