DonorPerfect’s nonprofit experts and industry partners provide useful technology tips, tools, how-tos and other resources that help organizations of all sizes unlock the power of nonprofit tech and improve their operations.
Last year, you and your team worked tirelessly to meet your fundraising and donor acquisition goals. As the year passes, you slowly see the progress you made trickle away as each new donor you acquired fails to respond to this years’ appeals. Fundraising can seem like a frustrating and insurmountable game when facing a high […]
Personalization has long been a trend in marketing and fundraising. We receive emails addressed to us by name; we receive targeted ads based on our online activity; and we expect to see content relevant to our interests and behavior. Your donors get this special treatment everywhere else, so they expect it from your organization, too. […]
Fundraisers: if you love a book where you’re the hero of the story, Tuesday Mooney Talks to Ghosts is a delightful mystery that stars a prospect researcher for a nonprofit hospital system. She has a knack for discovering personal (and often private) details about people she’s never met and credits her experience researching donors so […]
When I was a fundraiser, there would be times when coworkers, board members, donors, or just about anyone who had an idea would come to my office to talk about how we should be doing the cool, new thing. Maybe it was an “event in a box” instead of our usual gala, or maybe it […]
When I was a fundraiser for an academic medical center, some of our care providers worked with the development office to help us find good prospects for major gifts. What our team wanted were people who explicitly indicated – unprompted – to their physicians that they were interested in giving. We wanted to work with […]
Hear me out. Data cleanup sounds about as exciting as deep cleaning your house, but it actually has the potential to bring your fundraising team closer together. A clean home means a clear head, right? The same is true for a healthy donor database and healthy work relationships. Each role in your organization has a […]
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