How Your Nonprofit Can Turn Anger Into Action Online giving has revolutionized how we react to current events, like humanitarian crises, natural disasters, disease outbreaks, and political decisions. Mobilizing your fundraising efforts in response to the news can be a highly effective way to raise money to help those affected, whether your appeal is in […]
For one reason or another, many nonprofits don’t feel comfortable using Facebook to find new donors. They just don’t think social media ads will work for their mission. You’ve probably heard these words before, or even said them yourself: Nonprofit marketing maven Dana Snyder is here to help you debunk these statements – which leads […]
Enhance year-end fundraising with five key strategies: powerful storytelling, donor insights, asynchronous personalization, matching opportunities, and a holistic donor experience. Boost engagement and impact.
Understanding your donors’ unique needs and preferences is essential to building lasting relationships. Donor segmentation based on common demographics, such as previous donation amount, income level, and geographic location, is a powerful method to achieve this goal. One of the most valuable approaches is segmenting donors by generation. Each generation brings different experiences, values, and […]
Most nonprofits understand the importance of fundraising, but they often overlook a crucial aspect of the process: expressing gratitude to their donors. Thanking your donors is not just a one-time event; it should be an ongoing practice that is integrated into your organization’s culture. In this blog post, we will explore 26 remarkable techniques to […]
Consistent communication is key to building strong and lasting relationships with your constituents. Specifically, email is a great way to keep them up to date on your organization’s activities, share inspiring stories, invite them to events, and ask for donations. It remains effective for nonprofits, but many only have email addresses for a small percentage […]
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