When new and returning donors hear about an upcoming fundraising effort, what are the messages that matter most to them, and how do you reinforce them? While no two campaigns (or even donors) are identical, there are some critical components to your goal-based fundraising that, when messaged to your audience, can make a significant difference. […]
“As a result of our collaboration and learning, we are convinced that today we have a problem in the way we fund nonprofits.” -Presidents and staff of the Ford, Hewlett, MacArthur, Open Society, and Packard Foundations in a letter to peer philanthropists Many donors, grantmaking organizations, and people who are passionate about the causes that […]
By Mallory Erickson Nonprofit organizations across the world are struggling with donor retention, with the average retention rate hovering around 45%. Of course, donor retention benchmarks vary depending on many factors, including the type of nonprofit. Retaining donors is essential to the longevity of any nonprofit organization because those returning funders represent stability. Contributors who […]
In the nonprofit sector, DEI (Diversity, Equity, & Inclusion) work refers to initiatives that promote safety, advocacy, and belonging for nonprofit employees and donors of color, especially in professional and educational settings. Recent studies show that many organizations fall short in this fight, lacking an understanding of the level of inclusivity necessary to properly represent […]
Submitted by Sabrina Walker Hernandez Donor love is the key to repeat gifts. 65% of first-time donors don’t make a second gift. That’s what Penelope Burk’s donor-centered research tells us. Most studies agree that it costs nonprofits about 10 times more to bring in a new donor than to keep an existing donor. For each […]
The DonorPerfect Community inspires big change by fighting for its causes every day, but especially on the biggest giving day of the year. Our clients’ fundraising mastery allowed our community to raise $55.5 million in total on Giving Tuesday 2021! Check out the infographic below for more Giving Tuesday insights. What you need to know […]
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