Nonprofit Technology & Fundraising Blog
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November 15, 2017 |
A lapsed donor is one who has lapsed from giving for at least a calendar year. They are the most significant donors to focus your efforts on re-engaging since they have already demonstrated an interest in your organization.
There are several ways to re-engage these lapsed donors. Here are some suggestions that you can pick and choose from to implement within your organization.
You could also use this same strategy for each appeal that you send out to be proactively trying to prevent lapsing from occurring in the first place.
For more help with a strategy on how to do this, visit this link. And, for a sample copy of a lapsing donor direct mail appeal letter, email me here.
About the Author
Robin Cabral is “Hire a CFRE!” the one and only outsourced development professional with close to twenty-five years experience providing value-added consulting services with razor-sharp monthly result objectives and benchmarked deliverables. She works with mid-sized nonprofits that want to position themselves to build capacity and generate MORE fundraising prospects, BETTER donor relationships, and BIGGER fundraising dollars. Find out more at www.developmentconsultingsolutions.com. Follow her on LinkedIn, Like her on Facebook, and on Twitter: @HIREACFRE!
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