Mastering Email Marketing with Constant Contact and DonorPerfect

Why use Constant Contact with DonorPerfect?

Using these two solutions together combines the best digital marketing technology in the industry with 35 years of fundraising expertise. Knowing that our users get the best results with the two products working in tandem, we include a free Constant Contact subscription with every DonorPerfect package.

Constant Contact has one of the highest deliverability rates, making your emails more likely to reach your intended audience. Their reputation for landing emails in the right inbox – rather than the spam folder – is a testament to their pioneering efforts in the field. 

Not to mention, Artificial Intelligence (AI) has further simplified their platform, making it more intuitive than ever. Whether you’re sending nonprofit emails or text messages, posting on social media, or creating landing pages, Constant Contact offers features designed to help you succeed.

Using Constant Contact with DonorPerfect means you have all of the outreach and marketing tools you need directly connected to your donors, volunteers, and advocates. Your data flows seamlessly between the two, allowing you to build email lists for targeted segments while simultaneously measuring the effectiveness of your communication efforts.

What’s the return on investment?

Email marketing delivers a return on investment (ROI) of $36 for every dollar spent, making it a highly effective way to spend your fundraising budget. Combine your high ROI with Constant Contact’s deliverability rates and you’re looking at a huge engagement win. 

Nonprofits using Constant Contact account included with DonorPerfect see a 47% open rate and a 7.3% click rate. These metrics are significantly higher than the 42% open rate and 2.6% click rate that other Constant Contact clients, who don’t use DonorPerfect, see from their emails. Higher click rates ultimately indicate greater engagement and potential actions such as donations and event attendance.

How to create successful campaigns with ease

Pre-written email content

With more than 30 pre-written Constant Contact email templates created for you by DonorPerfect fundraising experts, it’s easy to launch effective campaigns in a short amount of time, like crowdfunding, donor acquisition, monthly giving, and Giving Tuesday. 

With data that flows seamlessly from DonorPerfect to Constant Contact your emails and email lists are ready to go at a moment’s notice. And you can watch your improvements on DonorPerfect’s real-time campaign dashboard!

Intuitive design tools

With Constant Contact’s BrandKit, you can easily apply your organization’s logo, colors, font style and anything else that makes your brand more recognizable. Simply apply the Brandkit to a template of your choosing to customize it for your organization. Constant Contact takes all of the guesswork out of building your BrandKit too. You can jump start your customization by providing your website domain to allow Constant Contact to add details like your color scheme, logos and pictures right into your BrandKit for you.

Constant Contact also partners with Canva, and provides you with a free integration to their advanced design software. Canva provides you with an array of design tools to ensure your online marketing campaigns are polished and professional.

Automated email workflows

Automating your email marketing efforts can save you time and ensure consistent communication with your audience. Using the Constant Contact account included in your DonorPerfect subscription, you can create email series for welcoming new donors, onboarding volunteers, and keeping retained donors informed with automated workflows that trigger based on actions you set (like when a new contact joins your list, for example.)

With the integration, you can also keep track of all email communications in DonorPerfect through your contact records. This will help you build relational data between your communication efforts and real outcomes.

Social media and SMS

Constant Contact allows you to manage your social media posts across Facebook, Instagram, and LinkedIn from one platform. You can schedule posts up to a year in advance and monitor engagement through the social inbox. This feature helps you stay connected with your audience and respond to comments directly.

For SMS marketing (text messages), Constant Contact ensures compliance with federal regulations, including mandatory registration and unsubscribe options. Additionally, AI can assist you in crafting concise, effective messages, making text marketing a powerful yet simple tool for your nonprofit.

Multi-channel, personalized campaigns

Using automation features, you can set up multi-channel campaigns that include emails, texts, and social media posts. The Brandkit feature helps maintain consistent branding by automatically applying your logo, colors, and images to your communications. AI also personalizes and optimizes content for each channel, improving engagement and effectiveness.

Together, DonorPerfect and Constant Contact reveal your organization’s true, untethered potential. The deeply integrated features allow more time for mission-critical tasks, like crafting your communication strategy. Specifically, pre-written templates and automated workflows streamline the campaign process, freeing up time to focus on creating long-lasting, meaningful connections.

Start brainstorming now! Nonprofit coach, author, and speaker Mallory Erickson shares practical insights to strengthen donor connections in her free e-book, The Donor Connection Guide: Why Engagement Isn’t Enough, available for download below.