Nonprofit Technology & Fundraising Blog
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August 24, 2018 |
New E-Book: Giving Tuesday Ideas for 2018
Kick off your campaign planning with #GivingTuesday Campaign Ideas, a brand new guide from DonorPerfect designed to help you achieve your #GivingTuesday goals.
This colorful e-book for fundraising success provides you with tips, strategies, and recommended tools you and your team can implement before, during, and beyond the big day. Download your copy now!
Get Giving Tuesday Ideas to:
Reach your donors
Before you begin to craft your campaign, take a moment to think about the donor groups who are most likely to participate on Giving Tuesday. Who are they? How do they communicate? What messaging will resonate most with them?
Optimizing your online form before Giving Tuesday is an absolute must. Consider the bells and whistles that could boost revenue like recurring donations, matching gifts, and enabling donors to cover processing costs.
Rally your supporters
Empower the people who care about your cause to pitch in and help with fundraising on Giving Tuesday. Launch shareable crowdfunding campaigns and recruit ambassadors to post on social media.
Attract monthly donors
Giving Tuesday is the perfect time to establish new donor relationships that last. Be sure to promote your monthly giving program as an integral part of your Giving Tuesday fundraising campaign.
Craft a hit campaign
Your Giving Tuesday success is determined by your ability to differentiate your organization. Heartfelt storytelling and eye-catching photos are essential to creating a compelling campaign on the buzziest day of the year in fundraising.
Turn outrage into outcomes
If your organization is the answer to what’s happening in the headlines, you should consider making that known to the new donors who will be looking for a cause to support on #GivingTuesday.
Stand out on social media
Don’t wait until the day of to draft your social media posts. Start early so you can be sure they’ll dazzle on #GivingTuesday. Not sure where to start? No problem. Get 5 Twitter-friendly post templates in the #GivingTuesday Ideas Guide.
Keep donors engaged
Encourage gifts and shares throughout the day by keeping donors posted on your Giving Tuesday goal progress via text, social media, and email. Add visual appeal with a giving meter.
Streamline operations
Managing your Giving Tuesday campaign – or any other fundraising initiative – doesn’t have to be a hassle. By investing in tech tools, you can save time, reduce errors, and maximize the impact of your work.
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