6 Monthly Giving Email and Social Media Templates to Grow Your Program

SUBJECT: [FIRST NAME], [NAME OF PERSON/ANIMAL/MOVEMENT/GROUP YOU HELPED] invites you to become a [NONPROFIT NAME] Monthly Donor

HEADING: Become a [MONTHLY GIVING MEMBER] of [NONPROFIT NAME]

BODY COPY:

Hi [FIRST NAME],

Thanks to our [MONTHLY GIVING MEMBERS] [NONPROFIT NAME] and their generous monthly donations, [NONPROFIT NAME] can deliver the many resources and services that [WHO/WHAT YOUR HELPING] rely upon.

[PHOTO OF WHO/WHAT YOUR HELPING]

Here’s how much your monthly gift matters to [WHO/WHAT YOU’RE HELPING]:

• $5 a month [WHAT THE GIFT WILL PROVIDE].
• $10 a month [WHAT THE GIFT WILL PROVIDE].
• $20 a month [WHAT THE GIFT WILL PROVIDE].
• $30 a month [WHAT THE GIFT WILL PROVIDE].
• $50 a month [WHAT THE GIFT WILL PROVIDE].

What kind of change would you like to create?

Join [MONTHLY GIVING PROGRAM NAME], our monthly giving program, today to support our mission of caring for homeless pets all year long.

[JOIN NOW]

IMAGE COPY: Support [WHO/WHAT YOU’RE HELPING]. Join [MONTHLY GIVING PROGRAM].

CAPTION COPY: For just [LOWEST GIVING LEVEL] a month, you could [GIVING LEVEL OUTCOME]. Join [MONTHLY GIVING PROGRAM] today: [FORM LINK]

SUBJECT: [FIRST NAME], will you partner with us to launch [PROJECT NAME]?

HEADING: Together, Let’s Make [PROJECT NAME] a Success

BODY COPY:

Hi [FIRST NAME],

On behalf of [NONPROFIT NAME], I’d like to invite you to join the [MONTHLY GIVING PROGRAM NAME], our treasured community of monthly donors supporting [DEDICATED PROJECT].

[IMAGE RELATED TO YOUR PROJECT]

Whether you sign up for a recurring gift of $5 or $50, you’ll know that [OUTCOME OF THEIR GIFT] each month because of your generosity.

Plus, as a [MONTHLY DONOR NAME] you’ll receive the opportunity to:

• Vote on new ideas for [PROJECT NAME] and contribute ideas of your own
• Attend meetings about the evolution of [PROJECT NAME] at its completion
• Be featured in special announcements about [PROJECT NAME]

Sign up today to join a special group of monthly donors who are committed to making a difference in the lives of [WHO/WHAT YOU’RE HELPING] through [WHAT THE PROJECT DOES].

[BECOME A MONTHLY DONOR]

For more information on [PROJECT NAME], visit our website at [LINK]. Questions? Feel free to drop our team a line at [EMAIL ADDRESS].

Thanks, as always, for being a part of the [NONPROFIT NAME] Community.

Best,

[NAME, TITLE]

IMAGE COPY: Support [PROJECT NAME]

CAPTION COPY: [PROJECT NAME] can’t happen without you! Join [MONTHLY GIVING PROGRAM] to help us [PROJECT OUTCOME]: [FORM LINK]

SUBJECT: Sponsor a [WHO/WHAT YOU’RE HELPING] for less than [ROUNDED SUM OF SPONSORSHIP COST DIVIDED BY 30] a day.

HEADING: Be a Hero to [WHO/WHAT YOU’RE HELPING]

BODY COPY:

Hi [FIRST NAME],

[SPONSOR IMPACT STORY]

[PHOTO OF WHO/WHAT YOU’RE HELPING]

Each year, our mission of [YOUR MISSION] grows substantially, as more and more [WHO/WHAT YOU’RE HELPING] rely on our services. You, too, can be the driving force in a story of human kindness and inspirational change just like [SPONSOR] as a member of the [MONTHLY GIVING PROGRAM NAME], our incredible community of sponsors. These special donors ensure that [WHAT SPONSOR DOLLARS FUND].

For just [DOLLAR AMOUNT] a month, you can become a [NONPROFIT NAME] Sponsor.

As a sponsor, you’ll receive:

[IMAGE OF WHAT SPONSORS RECEIVE]

• A photo and information about [WHO/WHAT YOU’RE SPONSORING]
• Photo and video updates on [OUTCOME OF SPONSORSHIP]
• The opportunity to [INFLUENCE THE OUTCOMES OF WHO/WHAT YOU’RE SPONSORING]

Make a difference every day for [WHO/WHAT YOU’RE HELPING] by joining the [MONTHLY GIVING PROGRAM] as a [ADJECTIVE] sponsor.

[BECOME A SPONSOR]

Thanks, as always, for being a part of the [NONPROFIT NAME] Community.

Best,

[NAME, TITLE]

IMAGE COPY: Sponsor a [WHO/WHAT YOU’RE HELPING] for Less than [MONTHLY AMOUNT DIVIDED BY 30] a Day

CAPTION COPY: [WHO/WHAT YOU’RE HELPING] needs a hero. Is it you? Sponsor a [WHO/WHAT YOU’RE HELPING] today by joining [MONTHLY GIVING PROGRAM]: [FORM LINK]

The [NONPROFIT NAME] Friends Club

Ex. The Paws + Claws Friends Club

Project [A SPECIFIC PROJECT OR NEED THAT THE MAJORITY OF MONTHLY DONOR REVENUE WILL FUND]

Ex. Project Furever Home

Operation [A SPECIFIC PROJECT OR NEED THAT THE MAJORITY OF MONTHLY DONOR REVENUE WILL FUND]

Ex. Operation Save Puppy Park

Partners of [NONPROFIT NAME]

Ex. Partners of Paws + Claws