50 MINS
Beginning Steps of Monthly Giving
In this webinar, we will begin with a discussion on benefits of a monthly giving program. Then we will jump right into some useful for reports to help you identify who your recurring donors are and realistic ask amounts for your donors. We will also map out some critical next steps for a successful launch.
Agenda:
Monthly Donor Metrics, 5 Reasons for a Monthly Giving Program, 3 Reports and a Calculator, & Suggested Next Steps
You’ll find the handout for this webinar here:
https://softerware.my.salesforce-sites.com/handouts?id=a235A000003P1q0
Categories: Training Webinars, Monthly Giving Series
Beginning Steps of Monthly Giving Transcript
Print TranscriptGood afternoon, everyone. Welcome to our webinar. This is the first of our monthly giving series. It’s beginning steps for monthly giving, and I’m going to guide you through some of the tips for success, reasons why you want to begin a monthly giving program, and all kinds of Read More
Good afternoon, everyone. Welcome to our webinar. This is the first of our monthly giving series. It’s beginning steps for monthly giving, and I’m going to guide you through some of the tips for success, reasons why you want to begin a monthly giving program, and all kinds of information to help get you started. So whether you are in the midst of a monthly giving program or you’re looking to do one. This is a great webinar for you to be in, because it’s going to kind of give you that overview of, you know, who needs to be involved, what needs to be done. We’re going to begin first with an introduction. I’m going to share some links with you, and then we’re going to start with beginning steps for monthly giving. I’m really happy to have you all here today, and hopefully this webinar will get you all set and ready to go so that you can begin your own monthly Giving Program.
My name is Donna Mitchell. I am your trainer today. Thank you so much for being with me. I hope you’re all experiencing a wonderful week so far, and that you’re ready to get down and get some work done before we jump in. I’m sending, right now, I am sending the monthly giving starter kit, success kit link to you. So please feel free to go there and enter your information, and you’ll be able to access the kit. We’re going to go through that today and show you some neat things.
So let’s talk about this. Recurring donors are your special group of loyal donors, and this is a quote from our monthly giving success kit.
It really is if you think about, you know, repeat customers, if you think about loyalty programs, if you think about things like that, different entities, different organizations, recognize people who consistently support them. And so it’s the same for nonprofit programs. Do you all agree with that. Do you feel like it should be it would be nice to recognize people that consistently support you, and if so, what ways are you looking to do that? And please feel free while we are doing this, this webinar, there is a chat, there’s also question and answer. Please feel free to type in either one of those if you have a question or you want to share information answer any of the questions that I’m asking. So if that is the case for you.
Do you find that people would like to do that, or are giving consistently, but it’s not formal, so that’s one of the things you need to be thinking about when you’re discovering or thinking about how to begin a monthly giving program want to give it some sort of special name.
You know, people are very, very they want to know that they’re helping. They want to be recognized that they’re helping, not that they’re giving, to get the recognition. But if they feel they’re a part of something bigger than themselves, it really does make people feel and empowers them to support you even more. So some of the names that I’ve heard gems, right? It’s G, E, M, S, and it’s gives every month. So that’s they’re their gems. And of course, based on their giving levels, they are different types of gems help from the humans. This was one I discovered for an organization that is an animal organization, right? So they get support from these monthly donors, and they call it help from the humans champions, right supporters, something you want, something that’s going to be exciting to those folks, and as we work through this, we’re going to talk about some of the big deals, like making sure you have someone that is going to own the project from beginning to end, right?
We need someone to own it.
You need to have buy in from your board, so that they are on board about what you’re doing, but they’re giving you that support that you need. You want to name the program again. People want to feel like they’re part of something bigger than themselves. You want to provide monthly donation process. Is that going to be an online form? Are you sending out emails with links to your forms so that people can very easily begin and and support your monthly giving program. Literally ask your donors to give monthly right? So how many times do we just miss that call to action? We really want to ask them and then organize your processes so that,
A, You can track what you’re doing, and
B, You can replicate these for different things.
So let’s take a look at what we’re going to be doing today. Our agenda for today, we’re going to go over some monthly donor metrics, basically to show you how monthly donor monthly giving has increased over the last few years. We’re going to go over five reasons for a monthly giving program. We’re going to go over three reports and show a calculator that will help you determine what your ask amounts are going to be on your monthly giving program. And we’re going to go over some suggested next steps. Now, as I mentioned, this is a series of webinars. We’ll be doing three this week, and then next Tuesday, Wednesday will be the last two. And the contents of this webinar may contain features and fields that are different than your own. So if you have questions, please feel free to ask. Don’t be shy. So this is metric number one, and basically this is showing the change in online revenue by sector from 2020 to 2021 now we know what happened in 2020 and it really did cause an uproar in the nonprofit world. I often find that it was either feast or famine for organizations, depending on the sector that you’re in, but what you’ll notice, excuse me, uh, sorry about that. What you’ll notice is the online or monthly giving is in purple, so that monthly giving in many of these sectors just far, far outreach outweigh the one time giving. So in our cultural sector, disaster and aid, you’ll see the one time gifts again. This makes so much sense when we think about, you know, disaster and aid, people giving to food banks and things like that. They saw a lot of one time donors, and then that was it. But you’ll see those other areas, the recurring monthly giving is off the charts. That’s really, really interesting. So what this basically shows you is that monthly giving growth has significantly, significantly outpaced one time giving. Another metric from MNR benchmarks is how monthly giving as a percentage of online revenue has grown over the years. So in 2021 and 22 it remained relatively static, right? So it was 22% of their online revenue came from monthly giving. But look what happened. In 2023 it jumped up 9% all the way up to 31% pretty significant. So think about that a third of your online revenue coming from monthly giving, and that monthly giving. Remember, these people are giving regularly, so it’s money that you can count on. We’ll get into that a little bit later. Now, this graphic, this is one of the reasons why you want to start a monthly giving program. Organizations typically retain about four in 10 of their donors, so anywhere from 40 to 45% what you’ll what we’re expressing here is that our clients, our donor, perfect clients, and we do keep track of all of this on you all that our donor, perfect clients, who have monthly giving programs have seen a retention rate of nine 90% so out of their monthly donors, they’re getting 90% of those folks are are retained year over year over year. That makes your retained revenue go up. It makes your retained donor percentages go up, and all of that. So this, in and of itself, the simple fact that you have a monthly giving program through DonorPerfect is one of the ways that you can get those retention rates up now, reasons two and three. So would you rather have a one time gift of $100 or 12. Monthly gifts totaling $120 so think about that, right? Sadie. Sadie, married lady, she always gives you $100 at the end of the year. That’s just how she rolls. And then you have this donor that can only squeeze out $10 a month, but over those 12 months, you’re going to get $120.20.
More dollars than you would from that single gift. So think about that, and then multiply it by the number of people that you get to convert to monthly giving. And one of the the benefits is it helps you. It helps support you, obviously, but you don’t have to worry about that cash flow as much, right? These are your sustaining donors. I know I give monthly gift to two different organizations, and one of them calls sustaining donors like we know we’re getting that money. We know we can count on that revenue stream, and this is something that organizations literally do count on. So very, very important to keep that in mind so you’re likely going to raise more money and worry less about cash flow and work on your mission. That’s what we want to do now. Reason number four, donors expect convenience when donating, right? They have convenience when they pay their bills. They have convenience when they’re buying on Amazon. You know what today is? So there’s a lot of people taking advantage of the convenience of buying something and having to show up at your door, but you want to be able to give your donors the convenience they’ll love, so that it’s easy to give, easy to give. And so if they’re doing that online, that is a very easy way for them to do it. They don’t have to write that check out every month. They don’t have to worry about, oh, man, did I get it in in time? Oh, I gotta put a stamp on it. Oh, I have to. They don’t have to worry about any of that. And your forms can be very, very easy, but what we want to do is provide a convenient way for our donors to give in a recurring fashion. Now, reason number five, and this encompasses a bunch of things, so we said five, but there’s actually a little more in here, so let’s talk about it. So with DonorPerfect, you have the tools that you need to get started with DonorPerfect, you’re going to be able to collect all that data in one place, right? You’re going to be able to use DonorPerfect online forms as a convenient way for your donors to make a monthly gift. Very, very simple, it provides a way to be compliant with MasterCard regulations for recurring gifts, which I imagine is just going to grow and and, you know, be updated by every credit card option where they get an automatic receipt and an option to cancel at any time. And prior to submitting their electronic recurring donation, the donors provided a summary of what they’re about to commit to. So those are the two requirements for MasterCard. Again, it may even be updated for some other credit card entities. Payment Services with DonorPerfect allows you to easily and efficiently process those gifts, right? So not only are you having the form create the pledge so that those pledge payments, those monthly payments, come out. But you can have it done automatically, and so you literally set it and pretty much forget it, and those recurring payments will come out of those donors, credit cards or bank accounts on a regular basis. Now, with the integration with Constant Contact, this is a way that, not only can you reach out to your folks. Hey, here’s a link to our form. We’re starting a monthly giving program for our most special group of donors, yada yada yada, and you can include this in your constant contact emails. But the other thing and so important, remember, I said, donors want to know how they are impacting you and what what they’re donating to. Well, you can also send those messages out to keep them up to date as to what those donations are doing, right? So important, people want to know people give to people, right? So, yeah, I’m going to give to this organization, but you’re really giving to people, the relationships that you cultivate, the people that you serve. And so this is important to be able to give your donors the information electronically through a. An email to let them know their impact. Receipts. Receipts are so important. Receipts and acknowledgements so important because again, obviously this is a tax thing, right? So you want to make sure that they’re getting the receipts. Maybe it’s just going to be an end of year receipt with all of their gifts on it, but those receipts are another opportunity for you to share your message, to show their impact, to tell the story. And so we need receipts and acknowledgements are so important. They are important touches that we have with our donors and constituents. Reports. So because you’re starting this monthly giving program, right, we need to be able to track the progress, see how things are going, make sure things are coded properly, looking at how this monthly giving program is impacting our revenue, right? How is that? How is it impacting our retention rates and things like that? So DonorPerfect has the receipts that you need that will that will give you all of that information to track your success. What you can do is download that monthly giving success kit. Please do that. And this will give you some additional tools that you can use so you can start your recurring Donor Program. All right? So we decided, okay, we’re going to start this monthly giving program. Talk to the board, gave them some information. Hey, this is possible. This is the way you’re going to be able to show them. We have to find out who these people are. We need to find out what the ask amounts are going to be. We need to create forms to send out specific to those ask amounts and give them an idea of how much money we could get just from that group of people on an annual basis. So this is where you have to do your homework to make sure that you are able to convince your board and get that board buy in. So in order to find these folks, one of the things that we focus on here at DonorPerfect are the folks that give smaller gifts, the folks that give smaller gifts. All of us are stretched. All everybody’s stretched, right? We’re not talking about the rich people right now. We’re talking about regular folks like you and me, and we are stretched. So we’re stretched because we got mortgage, we have, we might be tuition, poor. You know, there’s all kinds of things happening, right? And so you might only be able to give a small amount, and those small amount donors are so important, they’re so important, and that’s why it’s a it’s incumbent upon you to make them feel important, that $10 a month is so important, and and, and making people feel that way is going to make them want to help you. So what we’re doing is we’re looking at this report. It’s called The Gift range report, and we’re looking for those donors that give smaller gifts. Now it can be, you know, whatever you think smaller gifts are, I’m going with anywhere between one and $50 those are what I consider my smaller gifts. If you think one to 25 is your sweet spot, go for it, but that’s what we’re thinking about. So we’re going to look at this gift range report to look at these average gift amounts and find how many donors fall into those, and that’s going to be the pool from which we draw to start our monthly giving program. Doesn’t mean we can’t include others, but this is where we’re going to start. And obviously, people who believe in your mission, so people that have been giving over the years. That’s another thing that you can incorporate to find out, okay, these are the people. They’ve been given for five years. They give small amounts, but they’re they’re dedicated, and they believe in our mission. And so these are some of the things that you could use, filters you could use to find those donors. So what I’m going to do is I’m going to look at this gift range report, and we’re going to segment this report by donors average gift amount. Now these are system calculated fields that live in your DonorPerfect system. Let me jump into DonorPerfect and if I just go to any record, doesn’t matter where I go, let’s go to my friend Joe. Now I know Joe has a very large average gift amount, but these system calculated fields will tell you or show you average gift amount. So this. He’s not going to be in my list, right? But there’s the average gift amount already calculated for you, and it’s calculated for each donor. So what we’re going to do is go to Reports and the Report Center.
And there is a very cool report. It’s in the financial folder. You can search for it here in the top right, but it’s called The Gift range report. This report can be run on any single calculated field in the system, and it’s going to show you the donors that fall into the ranges that you identify here. So I’m going to click on gift range report. And you’ll notice here I don’t have a sidebar, so all the filtering and options I’m going to do have to happen here. You’ll notice there’s a field it says maximum Gift Amount, max amount, so we could actually see our donors in the range for their largest gift amount, but I want to do average gift amount. Okay, now these gift splits, when you initially go into this report, I believe you have to define your splits. I don’t think they show up automatically, but if they do, that’s even better. So what I’ve done is added these splits, 110, 25, so what’s going to happen when I when I run this, it’s going to show me the donors, the number of donors in each of those ranges by their average gift amount. If you want to set a filter, for example, I just want to see individual donors. That’s all I’m really worried about you could certainly do that. So let me do that. I’m going to click on Set Selection filter, and I just want individual donors for now. Okay, so I’m going to go to my main bio screen. I’m going to go to donor type is exactly equal to and I’m going to select individuals. If you want to save this filter, you can individuals. That’s all I’m going to do, and I click on done, all right, so I’m going to see my average gift amount by these ranges for my individual donors. Going to print that to screen. I’m going to make this a little bit bigger for you All right, so now you’re seeing the numbers. So I have two donors that have given between one and 9999 I have 53 donors that have given between 10 and 2499 and so on. So if I go up to the $50 mark, right, let’s just say that’s what I want. I’m going to select this group. These are the folks that I want, so I know their average gift amount is between one and 50. Now let me show you something else going to click the back button. I’m going to edit my filter. So I’m going to use last filter. I have to keep changing this so that it doesn’t so I’m going to go here, and I’m going to use this average gift amount, which lives on the main screen, and I want the average gift amount to be between one. And I can even say $10 right? 10, let’s just say one. We’ll say one, one and 50.
I average. I’ll just put average gift between one and 50. Fantastic. And now I’m going to click on Done, and now I’m going to run so this whittles it down even more for me. Uh oh, rut row, roar, average, average gift amount, their average total. Okay, that’s all right. I’m just going to update my filter. Use last filter. Oh, first name, well, that’s not going to help very much. Why didn’t y’all tell me I want average gift amount is between one and 50.
Fantastic. All right, gonna say it worked earlier. Why is it working now? Here we go. Alright. So now I’m going to run this. And so here I am. So I know this says 50, but if we go to the 11, remember that number was higher, these are the folks. So now I know that I have 98 we’re going to call it 100 It, I have 100 donors in here that I can target this monthly giving program to pretty cool, right? Awesome sauce. All right. So now that we have our report, we know the records that we want to include, and those are individuals whose average gift amount is between one and $50 Okay, any questions? If you have questions, you can put it in the chat, or you can put it in the Q and A, whichever you prefer. Alrighty, so let’s keep it moving. So some common attributes, things we want to be thinking about. These are suggestions of ways to find people with filters, right? So you want to find these records, you’re going to use different criteria. And remember, we need those common denominators to get a group of people. So some of the ideas you could use for your monthly giving program people would be people that have already given online, right? Right? They’ve already given online. You don’t have to worry about Sadie, who only wants to write a check. You’re going to find records where they have already given online. And I’ll show you a filter that you can use to find those folks known donor interests. If you know that these donors are all about, you know, adoption or spay or neutering or whatever the case might be, you can find those donors in a filter, people that have given in the past, easy peasy lemon squeezy, right? Super easy. I want to see folks that have given in the last three years, or the last two years, or whatever the case might be. So that’s another filter you could use to add to your donor pool receiving information about you. How many people? How many people have people getting information from you? Have signed up for newsletters but haven’t given a gift yet, right? Because they probably think, Oh, they’re going to want a big old gift, but not if you reach out to them and say, Hey, every little bit helps. If you can give us $10 a month, let’s, let’s, let’s see what we can do together, right, right? And young donors, who tend to prefer online giving, so if you’re keeping this information right birth dates, which automatically calculates the years. You can say, I want to see all the people between 21 and 40 that although I am still considered young in my book, but not many people have my book so. So just letting you know I’m still young at heart. Anyway, this is another group of donors that you could possibly look for and, and, and, and that’s why I like DonorPerfect, because you can do what you need your organization is different from the next organization. And so what a lapsed donor is to you is totally different than it is to another organization. What young donors are are different than what it might be for another organization. But the cool thing is, regardless of what you want, DonorPerfect has the tools that you need to find them. So let’s go see if we can find folks that have already given online, and let’s also find the folks that have given in the past, regardless of how they’ve given, right? So I’m going to go back into DonorPerfect, alright? So we know we have these folks, and this is just, again, a way to find people. I’m going to go to Reports and the Report Center, and there’s a report in the listings folder, and it’s called the constituent summary. What I like about this report is that it gives some general giving history. So this is a great way for us to see some giving history without having to go into each of those records, I’m going to click on constituent summary. And here’s the cool thing, and I shouldn’t say the cool thing, this is really interesting. So some of your reports, for example, I’m going to use this report, and I’m going to ask it to find me all the folks that have given online, and you know, have ever given online? Well, this particular report is not going to show me that. It’s just going to show me the donors, names, addresses, giving history. It’s not going to tell me that they actually gave online. But I trust my data so much that I know the information that I’m going to see is correct, right? How many of you feel good like that? Hopefully you’re raising your hand all right. So let’s do this. I’m going to do this constituent summary, and I’m going to apply a filter, I’m going to add a new filter, and I’m going to look for any do. Owner that is given a gift through my classic online forms, or my DP drag and drop forms. So to do that, I’m going to go to gift pledge, and the field that I want is created by, so I know the created by, if it comes from a classic form. It’s going to be w, l, a web link administrator. And if it’s coming from my drag and drop forms, it’s going to be D, P, forms. So I’m going to choose in the gift pledge, I’m going to display all fields. I’m going to look for the created by field. And I’m going to say is multiple equals include multiple matches. In order to do that for text fields, this tells you exactly what you need to do. So we’re going to put in W, l, a comma, no space, DP forms, and quite frankly, it does not have the the case does not matter, as long as the characters are correct. So right now, I’m looking for any gifts, any donors that have given a gift that was created by classic forms or our drag and drop forms, if you want to include a date when it was created, right? I don’t really want to go back this far. It doesn’t matter. You can add a created date if you want to. I’m not going to do that, but I’m going to save this as gift created, if created by classic forms or DP forms, and I click on done now by default, your listing reports exclude, no mail records. I’m going to keep them excluded. Now you could do a filter. I want to include, like you’re doing it by email. They don’t want mail mail. So you can say, oh, I want no mail records, but exclude deceased, right? All right. So we’re not going to do any of that. We’re just going to do it for the folks that are getting mail. I’m going to clear the values to make sure these fields are blanked out. And I’m going to run my report, and I’m going to make this a little bit smaller. Okay, so here are my folks, but again, I forgot to add something, and this is a great way. I don’t want Joe because Joe gives. He’s got money. He’s bringing in good money. So what I’m going to do is I’m going to update that filter and their average gift amount is between one, excuse me, and $50 okay, of course I would update the name. Now I’m going to run the report and see who I get now, all right, so he’s off of there. So here we’ll see in this report, we see their last gift date, their last gift amount, their fiscal year to date, total, their lifetime giving, total and total number of gifts. If I go to, oh, that’s only 12. Oh, well, well, let’s just pretend so you can see that their average now, we don’t know what their average gift amount is, right? We don’t know because we didn’t do that. So if I go here to Melinda Brown, we will see her average gift amount is $50 so you can use that filter or not. It’s really kind of up to you. In my case, I would probably take it off and still ask people to be monthly donors. What the heck? Right? Alright. So with that being said, we’re going to take that 98 that 98 and we’re going to come back into our Okay, so now that we’ve determined who we want and which records we’re targeting, the what is the ask?
So the the recommendation is whatever 1/3 of your average annual gift amount is, you’re going to use that number. So in in this case, we’re going to use that gift range report. We’ll take a look, and you’ll see here that the annual average gift amount is $50 the initial ask should be a third of that, which is $17 Month. So I’m going to start at 17, and then I’m going to go up in some significant way, right? So it’s really important to understand that. So if I go back to that gift range report, all right, here’s our gift range report, and there’s our fill. Oh, we don’t want that filter.
We don’t want that filter. So we’re going to, oh, that should be average amount. So average amount, avg. There it is. Donna Mitchell, I always call my name when I make a mistake. I should call my whole name like my mom used to do when I was in trouble. All right, so I want, didn’t we do this one? We did, of course, I don’t remember where it is, but that’s okay. So I’m going to do add new gift. We want average gift amount is between one and 50. Add more criteria, and I want individual donors only, right? I don’t really want to reach out to companies, so it’s all good. And there I go. All right, so I’m going to print a screen, and here’s the average annual gift amount. Now that’s a little bit of money, and I could go up a little bit higher if I wanted to Right. Um, average amount for the segments. Yeah, that’s the average 2561 but let’s pretend, okay, let’s pretend we’re going to use those numbers, and that’s 25 we don’t want to go under $10 as the third. So that’s why I’m saying, Okay, I might have to tweak my information a little bit so I can get a higher number, because I don’t want to go under $10 as my start. So let’s just say, for example, this is it. We’re going to use $10 as our start, and then we’ll go up from there as the ranges. Okay, so this is a way to get this and please understand this is a test system. It’s not real. Your data will be much more what’s the word? Much more accurate and usable, okay, but we’re showing you how to get that information, all right, so we’re going to say we’re going to start at $10 a month. Now here’s the deal. This is so cool. So this is this monthly giving calculator. Is a tool inside the monthly giving success kit. The link that I just gave you that will allow you to enter in your values. How many active donors do you have for the last 24 months, and what is the average amount that you’re going to be asking for? And you can update either and or both of these, and it’s going to show you how much monthly revenue and annual revenue you can expect if you convert certain percentages of your database to monthly givers. Okay, so what I’m going to do, I’m going to access it a little bit differently.
So this is what you’re going to get in your monthly giving kit, and when you scroll down, you’ll see the calculator. There it is, and you’ll be able to do the web version, or the downloaded version. I’m going to do the web version just for our demonstration for today. And it’s literally asking you, Hey, what’s your average monthly pledge amount. So let’s say I’m going to go with that $25 that’s the average and the number of active donors in the last 24 months. So I can actually do this. I’m going to do a report called count records.
Okay, and I want to see again I’m going to do individual and, yeah, so I want individuals whose last gift date is between a 101, 2022, and today. So these are my donors, my individual donors for the last two months, two months, the last 24 months, and I’m just going to get a count. Do. Uh, 358 oh, this is getting good. This is getting good. So my average, let’s say my average amount, is $25 let’s just say I’m going to put in my I forgot the number that fast, 358 I’m going to put in 358 and calculate so this tells me, right, if I convert 3% of my database, 11 people, my monthly revenue is going to be 268, 50 my annual revenue. 3222 if I convert 1012, 15% 50, 4p. Four people. Look at my annual revenue from those folks. At $25 you can even get, you know what, Donna, I’m not going to be I’m going to be a little more conservative, right? And I’m going to do that instead. Now, again, you can see how much you’re going to get for the percentage of people at $10 a month. And guess what? That might be $6,400 that you wouldn’t have gotten at all. Right, so use the tools and DonorPerfect to get the information that you need. If you go to this one, the downloadable version. This is just one that looks more like this in Excel. Okay, so same thing, but you’re going to put in your numbers, so let’s say I’m going to do 358 and maybe I’ll get lucky, and people will do, let’s just say, if you say $50 a month, wow. Look what we could end up with if we convert just 11 people, what we would end up if we convert 18 people? That’s amazing. And so, as you can see, exponentially, it’s worth it to do a monthly giving program. This is money that you can count on. Okay, all right, so let’s get back to the business I’m all right, some steps for success, as I mentioned, you need someone who’s going to own it. This is not something that you can do willy nilly. This is not something that you can start and stop. This is something that someone needs to be committed to owning this from start to finish. We’re going to find the people. We’re going to see what we need. We’re going to name the program. We’re going to make sure we have board buy in. We have to do all of these things to manage this. We’re going to run the reports to see our success. We’re going to communicate with our donors on a regular basis to let them know how their monthly giving is impacting and moving our mission forward. Someone has to own it. You should name the program, right? Yeah, monthly giving program, okay? Sustainers, champions, gems, awesome, ridiculously, great people, whatever you want to call it, but let people give the program a name, because, again, people are very, very, very much into making understanding that they’re making an impact, right? And if they know that this is, you know, we’re championing children to bridge the learning gap, or, you know, we’re helping the environment, or whatever, this is what you need to do. This is a big deal, and with minimal effort, you can actually get more money and retain more donors. Okay, provide a monthly donation process. All this stuff should be in plan. Should be planned out and ready to go. We have a form. We we we have a form. We’re going to put specific amounts in there. They can put their own amounts in there. What’s going to happen when they make the gift? Yeah, they get that automatic email from the form. But what are we going to do moving forward? Are we going to send them a packet to help them understand what our process is, what we’re doing, what this is going to do? Are we going to provide automatic receipts when those automatic payments start, so that they’ll get a video of a classroom saying, Thank you so much. Whatever those are the things you need to think about. Ask your donors to give monthly even if they’re bigger donors. What’s the harm? Right? Ask your monthly donors. Ask for. It. And if you tell them things like, Hey, I know you’re on a budget, but if you could push aside $10 a month, give up that coffee one day a week. Or is it half a coffee $10 I don’t know. I make my own in the house, so, but hey, give up that coffee that week or whatever, and give us that $10 a month, or do it for five weeks and give us $50 a month, right? Ask people be surprised how they’ll answer and then organize your processes again. What happens when you know? How are you going to send out the notification? Are you going to do QR codes so people can actually do that? Are you going to put the QR codes somewhere other than an email, right? Are you putting it on your printed materials? Think about it. And then we have other webinars in this monthly giving series. Again tomorrow, I’ll be doing one and also on Thursday, but let’s recap and talk about the beginning steps of monthly giving. So your monthly donors are your loyalty club members. Make them feel special, make them understand that their impact is invaluable. DonorPerfect can help you identify your monthly donors through reports and filters. You can get a copy of our monthly giving success kit. I just gave you the link. If don’t have it, want to copy it again, because if you came in a little bit late, you might not get it that has that calculator in there and a ton of information about getting a monthly giving program going. Check out our monthly giving success hub in the community. Again, wonderful resources available to you. We have blog posts. We have all kinds of information. Actually, I think I have the link to the black Hold on one second.
Yep, I’m gonna copy this Hold on, I’m going to put this in the chat for you.
Oh, I don’t think that did it. Is this a link? Copy? Bear with me. There we go. All right, so I just sent that link out to you talk with others by joining the automatic monthly given discussion in our DP community. So if you go to DonorPerfect community, you can go here from help knowledge base, and that’ll take you to the community. I think I have to access it differently, and that’s okay. I’m going to access it this way. And if you go to talk with members, there is a monthly giving group in here, and you can go in and find them, automatic monthly giving discussion. And you can post questions, you can read previous questions and answers and all of that. So please feel free to access that. And finally, I want to tell you about the rest of the webinars in our series. So there are five in this series. Tomorrow, I’ll be doing online forms for monthly giving. On Thursday, I’ll be communicating with donors about monthly giving. This is all about how to get the word out, and then we have the ins and outs of monthly giving next Tuesday, and the reporting on the success of monthly giving next Wednesday. So I hope you will join us for these webinars. All right, folks, so we do have a few minutes left. Does anyone have any questions, thoughts, comments? Are you doing a monthly giving program already? If you are, what’s the name of it? Please feel free to type it in the chat or share any questions that you might have in the chat. I’ll give you a couple moments to do that.
Anybody, don’t be shy. It’s just me. Okay.
All right, so it doesn’t look like anyone has any questions, and that’s perfectly fine. We just gave you a whole lot of information. I hope that you will return tomorrow so we can continue our discussion, talking about online forms and monthly giving. And how you can set them up. Will you share the recording? Yes, the recording will be sent out to you. I think it’s later today or tomorrow, so you will get the link to the recording. Thank you for asking. Also, if you need to, this is also in our training hub. This is one of the pre recorded the monthly giving webinar series, so you can check those out. But we really want you to come live and come hang out with us. Does anyone have any other questions? Thank you, Jessica. All right, folks, well, it’s been a pleasure working with you. I wish you all the best in your monthly giving program, whether you started it or you’re going to I hope to see you the rest of this week. Take care. Have a great rest of the week, and I’ll see you soon. So long.
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