Many lapsed donors will give again when asked. You have no way of knowing until you try!
The Lapsed Donor Reactivation Journey helps you learn why your donors stopped giving and reconnect with those interested in being part of your community.
The goal is for your donors to spend Read More
Many lapsed donors will give again when asked. You have no way of knowing until you try!
The Lapsed Donor Reactivation Journey helps you learn why your donors stopped giving and reconnect with those interested in being part of your community.
The goal is for your donors to spend as little time as possible in the Lapsed Donor Journey.
Creating a unique journey for lapsed donors helps you find those who are most likely to give again, and those who prefer to not engage.
Reviewing constituents in the Lapsed Donor Journey helps keep your system clean and up-to-date.
You could try sending a donor satisfaction survey to your lapsed donors to learn why they stopped giving.
With Constant Contact, which comes included with your DonorPerfect system, you can refresh your system after email sends. See which of your lapsed donors is interacting with your re-engagement emails through open and click rates.
You’ll likely have donors who choose to give once and never again. Maybe it was in honor of a loved one to celebrate their birthday, or they were supporting a friend’s crowdfunding campaign and aren’t actually interested in your mission.
You don’t need to keep these records around forever, and anyone who spends 600+ days without making a gift will appear on a regularly scheduled report.
Don’t worry about excessive manual updates or having yet another data point to keep track of. You and your donors’ behavior act as the triggers for moving between donor journey stages.
When a lapsed donor gives again, they’ll automatically move to the Donor Retention and Upgrade Journey.
The fundraising experts at DonorPerfect bring real-world nonprofit experience to all of the features that help you save time and raise more money. Customizable donor journeys are just one way DonorPerfect helps over 11,000 nonprofit organizations thrive.
Learn more about donor journeys and get other free fundraising guides, checklists, and more from DonorPerfect.
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