What Is the Donor Retention Metric?

What is the donor retention metric?

The donor retention tile displays the percentage of donors who gave a gift in the current and previous 12 month time periods.

How is it calculated?

Last year’s donors who also gave this year Read More

What is the donor retention metric?

The donor retention tile displays the percentage of donors who gave a gift in the current and previous 12 month time periods.

How is it calculated?

Last year’s donors who also gave this year / Total number of donors last year x 100 = Donor Retention Rate

Why does your donor retention rate matter?

Donor retention helps to:
reduce fundraising costs
increase fundraising dollars
cultivate healthy donor relationships

How can you improve your donor retention rate?

Send a personalized thank you for every gift
send out your thanks within 48hrs of receiving a gift

Keep your donors engaged
ask them to volunteer
invite them to events
keep them informed with newsletters

Segment your communications
segmented emails have significantly higher open and response rates

Check out your donor retention metric on the dashboard