Donor Connection Guide: Why Engagement Isn’t Enough
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Strong donor relationships are the cornerstone of successful fundraising. Traditional engagement strategies, however, can feel transactional – failing to create the deep, meaningful connections that drive long-term impact.
This guide will shift your perspective from mere engagement to genuine connection, offering insights and practical steps to foster lasting relationships with your donors.
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Written by Mallory Erickson, certified fundraising coach, speaker, creator of the Power Partners Formula, author of What The Fundraising, and host of the podcast by the same name.