Your Data-Driven Donor Persona Checklist

It’s time to move on from the “Dear Friend” letter.

Understanding what motivates your donors – and speaking to who they are as people – inspires the close connection to your organization they crave. Tailor your outreach to targeted audiences and approach your communications like a marketing professional by creating personas for your donor community.

This guide and printable checklist can help you do just that.

Define your donor personas to personalize every engagement:

• Identify your most valuable donor segments
• Enrich your donor behavior data with demographics
• Collect interviews and surveys to validate your data
• Develop personas that match your growth goals
• Develop engagement initiatives to grow relationships
• Track the success of your persona-driven outreach