3 Ways to Spotlight Monthly Giving on Giving Tuesday

Monthly giving programs have proven to be the most effective way to retain donor support after Giving Tuesday

It’s smart to point out your recurring giving options on social media, emails, and donation forms while eyes are on your nonprofit.

Screenshot of a DonorPerfect Donation Form for an arts & culture organization

Monthly giving is proven to increase revenue and retention:

Monthly donors have a lifetime value up to 30x greater than one-time donors.
DonorPerfect users with a monthly giving program average a 90% retention rate.
Eighty-one percent of donors under 40 say recurring giving options impact their decision to donate more often.

More than half of all monthly donors (64%) will upgrade their gift when asked.

3 Ways To Promote Your Monthly Giving Program On Giving Tuesday

Millennials aren’t the only group who will jump at the chance to give monthly. Let all of your donors know that they can celebrate Giving Tuesday with a recurring gift:

1. Define monthly gift amounts in relatable terms.

One Less Cold Brew can change a lot social media post

2. Set a goal for new monthly donors on Giving Tuesday.

Instead of a traditional dollar goal, let your donors know the desired number of monthly pledges you’d like to achieve in a single day. (Remember: the smallest pledges add up to a sizeable yearly donation!)

3. Lead with the impact of a monthly gift.

Spell out how each monthly gift amount makes a difference. For example, a human services organization might say, “Feed a person in need with a monthly gift. A $10 donation provides lunch for a week. A $20 donation covers breakfast and lunch for a week. A $40 donation provides 3 full meals a day for a week.”

Don’t have a monthly giving program?

Download your free Monthly Giving Success Kit! Follow these simple steps to start accepting recurring gifts and grow your program beyond Giving Tuesday.